Posts by Michael Mills
What Hamilton Teaches Businesses About Building Brand Evangelists
The Crisis That’s Costing Companies Millions LinkedIn’s B2B Institute recently revealed something shocking. Less than 6% of your business prospects can correctly identify you from another brand. Let that sink in for a moment. When your potential customers look at your marketing, there’s a 1 in 20 chance they can’t tell you apart from your…
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The Corporate Entertainment Revolution: Why Dick’s Sporting Goods Just Pulled a Hamilton Move
And What It Means for Every Fortune 500 Company Still Stuck in Traditional Marketing The announcement dropped in entertainment industry publications last week and its implications are far-reaching: Dick’s Sporting Goods is launching their own entertainment studio to create content that sports enthusiasts actually want to watch. Sound familiar? It should—because they just executed the…
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