Long Island Innovation Park At Hauppauge
HIA-LI , the largest business advocate organization on Long Island, was working with local government and city leaders to bolster the economic growth of the second largest industrial park in the United States, the Long Island Innovation Park At Hauppauge. The HIA-LI had been a voice of advocacy for the Park and its businesses for more than 40 years. They approached TeleStory Pictures, an HIA-LI member, and asked them to assist them in creating an ad campaign, to include a television commercial and subsequent short films for the website and landing page to drive interest and further educate those considering relocating to the LIIPH (Long Island Innovation Park At Hauppauge). The commercial needed to deliver critical, yet impressive key data in 30 seconds and the website video required interviewing a host of key executives, subject matter experts, and and extensive storytelling b-roll footage. The deadline was short.
Gathering key interviews, stories, statistics, and storytelling footage, included extensive hours of research, scheduling, image gathering, archival footage and more. Film crews traveled for two weeks across Long Island capturing the stories of these successful companies in the Long Island Innovation Park At Hauppauge. The interviews with key executives allowed TeleStory Pictures to create customer testimonial stories of these successful businesses, critical social proof needed to build trust and further inquiry from outside businesses regarding the park.
The commercial ran for some 12 weeks. The shorter film was used by leaders to promote the park during meetings and shared across different media channels. The films helped pave the way for future opportunities and strengthen the brand awareness of the park in the region and across the country.
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"TeleStory was great to work with! They really just went above and beyond to make this happen."
Terri Alessi-Miceli, President | CEO, HIA-LI
[Click on the images below to play the films]