Posts Tagged ‘Business Transformation’
The Corporate Entertainment Revolution: Why Dick’s Sporting Goods Just Pulled a Hamilton Move
And What It Means for Every Fortune 500 Company Still Stuck in Traditional Marketing The announcement dropped in entertainment industry publications last week and its implications are far-reaching: Dick’s Sporting Goods is launching their own entertainment studio to create content that sports enthusiasts actually want to watch. Sound familiar? It should—because they just executed the…
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