Brand Storytelling
What Hamilton Teaches Businesses About Building Brand Evangelists
The Crisis That’s Costing Companies Millions LinkedIn’s B2B Institute recently revealed something shocking. Less than 6% of your business prospects can correctly identify you from another brand. Let that sink in for a moment. When your potential customers look at your marketing, there’s a 1 in 20 chance they can’t tell you apart from your…
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The Corporate Entertainment Revolution: Why Dick’s Sporting Goods Just Pulled a Hamilton Move
And What It Means for Every Fortune 500 Company Still Stuck in Traditional Marketing The announcement dropped in entertainment industry publications last week and its implications are far-reaching: Dick’s Sporting Goods is launching their own entertainment studio to create content that sports enthusiasts actually want to watch. Sound familiar? It should—because they just executed the…
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Refugee Film Receives International Award
The Telly Awards announced this morning its annual international awards with TeleStory Pictures on the hot list for its story-driven, creative film for Episcopal Migration Ministries about the global refugee crisis and the need for refugee resettlement. Telly Award winners represent work from some of the most respected advertising agencies, television stations and production companies…
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